Several years ago, I was conducting an Infinite Banking Concept Seminar
in Western Colorado. The sponsor of the event assembled his audience and
said. “The Infinite Banking Concept is all about how you think. It’s all about
how you think. It’s about how you think!”—and then he introduced me. It
was such an effective—and truthful—way to start the seminar that I adopted
the phrase in all speaking events and it is expressed—or implied—in all
writing that I do.

How Teaching Interferes with Learning: By Peter Gray, Ph.D.