2020 April Lara-Murphy Report
Major Firms Less Liquid Than a Responsible Household
Standard financial planning recommends that a typical middle-class (or wealthier) household have at least 6 months’ worth of expenses available in very liquid funds (“cash in the bank”), to handle a sudden job loss, injury, or illness. And yet, when the coronavirus crisis struck, we saw not only small businesses but even many major firms brought to their knees because they couldn’t handle even a temporary interruption in their revenue streams.